What is SFDC?

You might have seen the acronym SFDC being used in sentences describing CRM software, and you aren’t sure what it means.

So what is SFDC?

SFDC stands for ‘Salesforce Dot Com’ (Salesforce.com), better known as just ‘Salesforce’. Salesforce is an American cloud-software company most commonly known for it’s CRM Software-as-a-Service offerings.


Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Marc, currently the Chairman and CEO of the company, left a lucrative job at Oracle to start the business, and with his co-founders were able to raise $17 million privately, although none of that came from venture capital. They rented a one-bedroom apartment in San Francisco’s Telegraph Hill to get things started.

Ever since, the company has built its success around the benefits of a cloud-over-on-premise IT infrastructure model. It has been a considerable influence on the global trend of organisations choosing to run their businesses on the cloud.

This global trend has seen its market capitalisation eclipse Oracle’s, and its revenue was over $17 billion in the 2020 fiscal year.

what is SFDC?
Salesforce Customer Company Tour

Product Offerings

Salesforce has been on a merger-and-acquisition rampage over the past few years, and as a result the number of products associated with Salesforce has ballooned. Here’s a list of the most well-known ones, but it’s certainly not exhaustive:

Salesforce products

Associated products


Salesforce’s business model is software-as-a-service (it could also be considered platform-as-a-service) and much of their revenue comes from the licencing of their software to organisations who use it to run their businesses on the platform.

While Salesforce products do come with a wide range of features our of the box, each business is different, and the products bought generally need to be customised in order to take full advantage of the platform.

Salesforce has cultivated a large network of partner organisations who offer professional services to help effectively implement their products.


While Salesforce is considered the leader in the CRM space globally, they aren’t without serious competitors who want to get in on the action. Generally these are:

  • Oracle
  • SAP
  • Microsoft
  • Adobe
  • ServiceNow

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